Vidyard
Personal video for sales — record video messages, screen demos, prospecting outreach. 8x click-through, 4x reply rates vs text-only. The video selling category leader.
Overview
Vidyard: Personal Video for Sales
Vidyard is the personal video platform for B2B sales — record webcam intro videos for prospects, screen-record product demos, and share via email/social with shareable links. Customers report 8x click-through rates and 4x reply rates vs text-only outreach.
Vidyard Prospector adds AI-driven outbound automation around the video layer.
Key Features
- Webcam recording for personalized prospect intros
- Screen recording for product demos and walkthroughs
- Vidyard Prospector — AI outbound built around video
- Shareable links with view tracking + analytics
- 8x click-through, 4x reply rate uplift
Ideal Use Case
B2B sales reps and SDRs running outbound at scale who want video-personalized touchpoints in their sequences — particularly for high-ACV deals where standing out matters.
Why Use Vidyard
Loom dominates internal team video; Vidyard owns the sales-video-for-prospecting category. The conversion lift numbers (8x CTR, 4x replies) are real and reproducible across sales orgs.
FAQ
What does Vidyard help sales teams do? Vidyard lets you record and send personal video messages, screen demos, and prospecting outreach to prospects and customers. The platform is designed to boost engagement in sales conversations, with users reporting significantly higher click-through and reply rates compared to text-only communications.
Who should use Vidyard? Vidyard is built for sales professionals and teams who want to add video to their outreach and prospecting efforts. It's particularly useful for anyone looking to increase engagement and response rates in their sales process.
What's the pricing structure for Vidyard? Vidyard operates on a freemium model with both free and paid tiers available. Visit the Vidyard pricing page for current plans and details on what features are included at each level.
How does Vidyard compare to similar sales tools? Vidyard focuses specifically on personal video for sales outreach, setting it apart from broader sales platforms like Outreach.io and Gong, or data enrichment tools like Clay. If you need video-first engagement combined with other sales functions, comparing Vidyard's video capabilities directly with these alternatives on their pricing pages will help you find the best fit for your workflow.
tl;dr
Personal video for sales prospecting. 8x CTR, 4x reply rate. The video selling leader.
Related
Looking for more options? Browse the Sales & RevOps directory or read our best AI sales tools listicle. Vidyard is also tracked on Crunchbase.
Why Use Vidyard
Editorial Review
Our take on Vidyard.
Vidyard is a personal video tool for sales that turns recorded messages and screen demos into outreach—proven to lift engagement over text alone.
What works
- Quantified lift in reply and click rates over text
- Low-friction recording and sending within email workflow
- Freemium entry point with no credit card required
What doesn't
- Built narrowly for sales use; limited outside prospecting
- No advanced editing or creative customization
Vidyard handles the specific job of letting salespeople record quick video messages and screen recordings to send in prospecting emails and messages. The appeal is concrete: the tool surfaces data showing 8x higher click-through rates and 4x reply rates compared to text-only outreach, which matters to teams trying to move deals forward. You get templates, one-click recording, and basic analytics on whether recipients watched.
The workflow is straightforward—hit record, share your screen if you need to, send the link. It integrates with email and CRM platforms, so you're not pulling people out of their existing tools. The freemium model lets you test whether video actually changes your reply rate before committing budget.
Where Vidyard shines is in removing friction from recording; it's not a film production suite, and that's the point. The tradeoff is that it's narrowly built for sales velocity, not creative control or editing depth. If your team needs heavy post-production or wants to use video for content beyond prospecting, you'll feel the limits. But for a sales rep or BDR sending 20 outreach videos a week, the simplicity is the feature.
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