v0
Vercel collaborative assistant that designs, ships full-stack web apps fast.
Overview
v0 by Vercel: Chat-Driven AI App and UI Builder for Modern Web Stacks
v0 by Vercel turns plain-language prompts into production-grade React, Next.js, and Tailwind code. It generates UI, full-stack pages, API routes, and whole apps, then lets you iterate by chat, paste a screenshot to clone a layout, or refine components one at a time. Frontend and full-stack engineers, designers, and product managers use it to skip boilerplate and get a polished, deployable UI on day one.
Key Features:
- Prompt-to-app generation with React, Next.js App Router, and Tailwind output
- Image-to-UI: paste a screenshot or Figma frame and get matching components
- shadcn ui components and design system support out of the box
- Design Mode for visual editing, with version history, branches, and shareable links
- GitHub sync and code export, so projects live in your own repo
- One-click deploy to Vercel with custom domains, edge runtime, and preview URLs
- API route, server action, and database wiring inside the same chat
- Model choice across v0 Mini, Pro, Max, and Max Fast, priced per token
- Team workspaces with centralised billing, shared credits, and role-based access
Pricing
Credit-based, on top of per-token model pricing:
- Free — $5 of included monthly credits, Design Mode, GitHub sync, 7 messages a day.
- Plus — $30/user/month, $30 of monthly credits plus $2 of free daily credits on login, team collaboration and shared chats.
- Business — $100/user/month, same models and credit model, with training opt-out by default.
- Enterprise — custom: data never used for training, SAML SSO, role-based access control, priority performance.
Model rates per million tokens run from v0 Mini ($0.20 in / $1.20 out) through v0 Pro ($2 / $10), v0 Max ($5 / $25), and v0 Max Fast ($10 / $50).
Ideal Use Case:
Product teams already living in the Vercel and Next.js stack, indie developers shipping side projects, and designers who want production React from a screenshot. It is the shortest path from a Figma frame to a live, responsive app.
How v0 differentiates:
Most AI coding tools stop at code. v0 owns the whole path — generate, edit visually, deploy, and get a URL — because the company that makes it also runs the hosting. That is the advantage and the constraint: the value concentrates if you are already on Vercel and Next.js, and thins out if you are not. Worth understanding before you commit: pricing is credit- and token-based rather than a flat seat fee, so heavy iteration on the larger models is what drives cost, and the free tier's 7-messages-a-day limit is a trial rather than a working allowance. Training opt-out arrives by default only on Business and above.
FAQ
Is v0 free? There is a free tier with $5 of monthly credits, Design Mode, GitHub sync, and a limit of 7 messages a day. Paid plans are Plus at $30/user/month, Business at $100/user/month, and custom Enterprise.
How does v0 pricing actually work? Plans include a credit allowance, and usage draws against it at per-token model rates: v0 Mini is cheapest ($0.20 in / $1.20 out per million tokens), rising through v0 Pro, v0 Max, and v0 Max Fast ($10 / $50). Cost tracks how much you iterate and which model you pick, not just the seat count.
What stack does v0 generate? Modern React with the Next.js App Router, Tailwind, and shadcn ui by default, and it will wire in API routes, server actions, and a database in the same chat.
Can I clone a screenshot? Yes. v0 accepts images and Figma frames as input and produces matching components.
Is the code mine? Yes. You can export code, sync to GitHub, and host it anywhere. One-click deploy to Vercel with SSL and preview URLs is native, but not required.
Is my code used for training? Business plans have training opt-out on by default, and Enterprise states your data is never used for training. On Free and Plus, check the current terms before putting sensitive work through it.
tl;dr:
v0 turns prompts and screenshots into deployable Next.js and Tailwind apps, and it is closest to essential if your team already ships on Vercel. Free tier gives $5 of credits and 7 messages a day; Plus $30/user/month, Business $100/user/month with training opt-out, Enterprise custom. Costs are credit- and token-based, so iteration depth drives the bill.
Related
Looking for more options? Browse the Developer Tools directory or read our best AI coding tools listicle. v0 is also tracked on Crunchbase.
Why Use v0
FAQ
Editorial Review
Our take on v0.
Vercel’s prompt-to-deployed-app builder, and still the fastest route from a screenshot to a live Next.js URL if you already ship on Vercel. Pricing is now credit- and token-metered, so iteration depth drives the bill more than seat count does.
What works
- Prompt, screenshot, or Figma frame to deployable Next.js in one toolchain
- Design Mode visual editing plus GitHub sync, so code leaves with you
- Four model tiers let you match spend to how hard the task actually is
What doesn't
- Credit and token metering makes project cost hard to predict up front
- Training opt-out only arrives by default at the Business tier
v0 generates React, Next.js, and Tailwind code from a prompt, a screenshot, or a Figma frame, then lets you edit visually in Design Mode, sync to GitHub, and deploy behind a URL. Owning the hosting is the advantage: generate, refine, ship, and share a preview without leaving the toolchain. It is also the constraint, since the value concentrates for teams already standardised on Vercel and Next.js and thins considerably for everyone else.
The commercial model has moved and buyers should re-read it. Plans carry a credit allowance that usage draws down at per-token model rates across four model tiers, from a cheap small model to a fast premium one that costs an order of magnitude more. Two consequences: cost tracks how much you iterate and which model you pick rather than how many seats you buy, and the free tier’s daily message cap makes it a trial rather than a working allowance.
Output quality still needs review before production, which is the normal state of this category. Worth noting for anyone with sensitive code: training opt-out is on by default only from the Business tier, and the enterprise tier is where the contractual never-train commitment lives.
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