Unify

Unify: AI-Powered Outbound for GTM Teams

Unify is the AI-powered outbound platform that brings together intent data, AI prospecting, and automation workflows in a single system of action for revenue teams. $40M Series B in 2025 led by Battery Ventures with participation from OpenAI's Startup Fund, Emergence Capital, and Thrive Capital — valuing the company at $260M.

The customer list speaks louder than the funding: Cursor and Perplexity (the AI products with the highest profile in 2024-25) use Unify for their outbound. Sacra estimates $5.6M ARR with 700% YoY growth as of mid-2025.

Key Features

• 10+ intent data sources unified in one platform
• AI agents for account research and qualification
• AI-generated personalized messages at scale
• Managed email deliverability
• Sales + Marketing + Growth + RevOps under one roof

Ideal Use Case

Mid-market and growth-stage B2B companies running outbound at scale who want intent + enrichment + AI personalization + sequencing in one platform rather than stitched-together tools.

Why Use Unify

The GTM stack has been a chaos of point tools (Apollo for data, Outreach for sequencing, etc.). Unify's bet: bundle them into a single AI-native workflow. The customer adoption (Cursor + Perplexity) suggests the bet works for fast-moving AI-native companies.

FAQ

Q: How is Unify different from Apollo or Outreach? A: Apollo is data-first; Outreach is sequencing-first. Unify is AI-native and bundles data + AI personalization + sequencing into one workflow.

Q: Who uses Unify? A: Cursor, Perplexity, and other AI-native companies. Plus traditional B2B SaaS scaling outbound.

Q: What's the funding story? A: $40M Series B (Battery + OpenAI Startup Fund + Emergence + Thrive); $59M total raised.

tl;dr

AI-native outbound platform. Used by Cursor + Perplexity. $40M Series B Battery, 700% YoY growth.

Related

Looking for more options? Browse the Sales & RevOps directory or read our best AI sales tools listicle. Unify is also tracked on Crunchbase.