Freckle
AI-powered GTM data enrichment for non-technical RevOps teams — type what you need in plain English, AI agents fetch it. $6.1M raised (Gradient + Joe Montana).
Overview
Freckle: AI Data Enrichment for RevOps
Freckle is the AI-powered GTM data enrichment platform built specifically for non-technical sales and marketing teams. Type what data you need in plain English (ISO certs, job openings, pricing tier, LinkedIn URL), Freckle's AI agents fetch it from 40+ providers.
$6.1M Seed (Google's Gradient, 1984 Ventures, Joe Montana's Liquid2). Grew to 2,650 users in 10 months. Positioning: the simple alternative to Clay.
Key Features
- Plain-English enrichment requests via natural language
- 40+ data providers + waterfall logic for accuracy
- Direct CRM integration (HubSpot, Salesforce, Attio)
- Built for non-technical RevOps users
- $6.1M Seed, 2,650 users in first 10 months
Ideal Use Case
RevOps and marketing teams who need data enrichment but don't have engineering capacity to set up Clay's complex workflows. Particularly strong fit for SMB and mid-market.
Why Use Freckle
Clay is the powerful enrichment platform but requires technical chops. Freckle's bet: the same outcome via plain English for the non-technical 90%. The traction (2,650 users in 10 months) suggests they're right.
FAQ
Q: How is Freckle different from Clay? A: Clay is more powerful but technical. Freckle is plain-English enrichment for non-technical users.
Q: Who funded Freckle? A: Google's Gradient AI fund, 1984 Ventures, Liquid2 (Joe Montana), CoVentures.
Q: CRM integrations? A: HubSpot, Salesforce, Attio.
tl;dr
Plain-English data enrichment for non-technical teams. Clay alternative, $6.1M Seed (Gradient + Joe Montana).
Related
Looking for more options? Browse the Sales & RevOps directory or read our best AI sales tools listicle. Freckle is also tracked on Crunchbase.
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