Warmly
Autonomous Revenue Agents for B2B GTM — identifies anonymous website visitors, enriches with intent data, engages via AI chat and email. 3x conversion vs cold.
Acquired Warmly
Acquired · June 2026
Warmly built autonomous revenue agents for signal-based GTM — identifying anonymous website visitors at the person level, enriching them with intent data, and engaging via AI chat and email. On June 30, 2026 HubSpot announced it is acquiring Warmly to fold its visitor identification and Inbound/TAM Agents into HubSpot’s AI portfolio. The product is still operating, with contracts and pricing unchanged in the near term.
Acquired by HubSpot.
Last known pricing: Free tier + paid plans
Is Warmly shut down?
No — Warmly is still operating, but it no longer stands alone: it was acquired by HubSpot in Jun 2026 and continues under the acquirer's ownership. We list it in the ToolDirectory.AI graveyard's acquired-but-operating section and watch for post-acquisition changes.
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Overview
Warmly: Signal-Based Revenue Agents
Warmly is the autonomous revenue platform for signal-based GTM — identifying 60% of companies and 15% of individuals who visit your site, enriching them with intent data, then engaging via AI chat and email automatically.
The positioning: replace cold outbound with warm-signal-driven engagement. Customers report 3x conversion lift over cold outreach.
Acquisition note (June 2026): On June 30, 2026, HubSpot announced it is acquiring Warmly, adding its person-level visitor identification and Inbound/TAM Agents to HubSpot’s AI portfolio. Warmly says existing contracts, pricing, account teams, and integrations remain unchanged in the near term.
Key Features
- Anonymous visitor identification (60% of companies, 15% of contacts)
- Intent data enrichment per identified visitor
- AI chat agent for live website engagement
- AI email follow-up triggered by signals
- Pipeline orchestration across reps + AI agents
Ideal Use Case
B2B SaaS marketing and sales teams running ABM or PLG motions where anonymous web traffic is the highest-leverage signal source and they want autonomous engagement on it.
Why Use Warmly
Cold outbound's effectiveness has collapsed. Warm-signal-based outbound (people already on your site) is the future. Warmly is the dedicated platform for that motion, with the autonomous-agent layer that makes it scale.
FAQ
Q: How does identification work? A: IP + cookie + B2B data graph stitching — 60% company-level identification rate.
Q: Privacy compliance? A: GDPR + CCPA aware; B2B-only identification.
Q: How does Warmly compare to Common Room? A: Common Room captures signals across GitHub/Slack/Discord; Warmly focuses on website + intent data.
Q: Who owns Warmly? A: HubSpot — the acquisition was announced on June 30, 2026. Warmly continues to operate as a product, with existing contracts, pricing, and integrations unchanged in the near term while it is folded into HubSpot’s customer platform.
tl;dr
Autonomous revenue agents for signal-based GTM. Identify visitors, enrich, engage automatically. 3x conversion vs cold.
Related
Looking for more options? Browse the Sales & RevOps directory or read our best AI sales tools listicle. Warmly is also tracked on Crunchbase.
Why Use Warmly
