HockeyStack

HockeyStack: B2B Revenue Analytics + Odin AI

HockeyStack is the B2B revenue analytics and attribution platform — unifying marketing, sales, and product data to give GTM teams full-funnel visibility. The standout feature is Odin, an AI marketing analyst that answers any GTM question in natural language: 'show me which campaigns drove pipeline last quarter,' 'what's the LinkedIn ad ROI by segment,' 'which content does our highest-revenue ICP consume first.'

Fastest-growing B2B attribution tool of 2024–25. Used by leading B2B SaaS marketing teams who've moved off legacy attribution tools.

Key Features

• Odin AI marketing analyst — natural-language GTM Q&A
• Multi-touch attribution across paid, organic, email, sales
• Account-level journey mapping (not just contact-level)
• Connects ads, web, CRM, product, and sales-engagement data
• Replaces traditional attribution + BI for GTM

Ideal Use Case

B2B SaaS marketing teams who need to prove pipeline + revenue impact across complex multi-touch journeys — particularly mid-market+ where account-level attribution matters more than contact-level.

Why Use HockeyStack

Bizible/Dreamdata/HockeyStack all do B2B attribution. HockeyStack's edge in 2024–25 is Odin — natural-language analyst lowers the barrier from 'data team builds dashboards' to 'marketer asks a question.'

FAQ

Q: How is Odin different from a chatbot? A: Odin queries your unified attribution data and reasons over real numbers — not generic LLM answers.

Q: vs Dreamdata? A: Both are great B2B attribution. HockeyStack is winning on AI analyst UX; Dreamdata leans more analytical/pipeline-oriented.

Q: Pricing? A: Inquire — varies by tracked accounts + data sources.

tl;dr

B2B attribution + Odin AI analyst answers GTM questions in natural language. Replacing legacy attribution tools fast.

Related

Looking for more options? Browse the Sales & RevOps directory or read our best AI sales tools listicle. HockeyStack is also tracked on Crunchbase.