Grok Imagine

Grok Imagine

Grok Imagine is xAI's image and video product, and it covers four jobs in one place: generating images, editing them in natural language, animating stills into video, and editing that video. Grok Imagine lives inside the Grok app and on X rather than as a separate site, and the same models are available through the xAI API. Video clips run from one to fifteen seconds at up to 1080p and are generated with synchronised native audio — dialogue with lip sync, ambient sound and effects — which is the capability that separates it from most image-to-video tools.

Production credibility: Grok Imagine 1.0 shipped on 3 February 2026 with 720p video and native audio, and the 1.5 generation raised output to 1080p. xAI publishes API pricing directly: fast images at $0.02 each with an Imagine Quality tier above that, and video at $0.08 per second with one-pass audio. The image stack is xAI's own Flux and Aurora work. The preview API model page notes that text-to-video is not supported in that preview, so image-to-video is the reliable path for programmatic use today.

Key Features

• Text-to-image generation with a faster tier and a quality tier
• Natural-language image editing rather than mask-based tools
• Image-to-video clips of one to fifteen seconds at up to 1080p
• Synchronised native audio including lip-synced dialogue and effects
• Available inside the Grok app, on X, and through the xAI API
• Published per-image and per-second API pricing

Ideal Use Case

Social and marketing teams that need a still turned into a short clip with sound in one step, and developers who want image and video generation behind an API with predictable per-unit pricing. The in-app surface suits casual creation; the API suits anyone putting generation into a product.

How Grok Imagine differentiates

Sora, Veo and Kling compete on video fidelity and duration. Grok Imagine's pitch is the combination — image generation, conversational editing and short video with audio in a single product, at a price published per image and per second rather than per subscription tier. The trade-offs are length and control: fifteen seconds is short next to the longer-form models, and text-to-video is limited in the current preview API, so the workflow assumes you start from an image.

FAQ

Q: What is Grok Imagine? A: Grok Imagine is xAI's image and video generator. It creates and edits images, animates stills into video of up to fifteen seconds at 1080p, and generates synchronised audio with the video.

Q: How much does Grok Imagine cost? A: It is included in the Grok app experience with usage limits, and xAI publishes API pricing separately at about $0.02 per fast image and $0.08 per second of video.

Q: Can Grok Imagine make videos with sound? A: Yes. Video is generated with native audio in one pass, including lip-synced dialogue, ambient sound and effects, rather than adding a soundtrack afterwards.

Q: Does Grok Imagine support text-to-video? A: The product animates images into video, and the preview API model page states that text-to-video is not supported in that preview. Image-to-video is the dependable route today.

Q: Where can I use Grok Imagine? A: Inside the Grok app and on X, or through the xAI API for programmatic use.

tl;dr

Grok Imagine is xAI's image and video generator: text-to-image, conversational editing, and image-to-video clips of one to fifteen seconds at up to 1080p with synchronised native audio. Available in the Grok app, on X, and via the xAI API at about $0.02 an image and $0.08 a second.