Wan

Wan

Wan is the video generation model family that Alibaba Cloud publishes with open weights and also hosts as a consumer creation app. The current release, Wan3.0, generates clips up to 30 seconds natively rather than stitching short segments, takes up to 20 reference assets per job (including documents and web pages it parses), and adds a video-editing mode that follows precise instructions on an existing clip. The hosted app at create.wan.video covers text-to-image, image-to-image, text-to-video, image-to-video, and image editing, with iOS and Android apps and a mobile web fallback. Because the model is open source, Wan also shows up inside many third-party generators, which is why it appears in other tools' model lists. As of 2026 the free plan allows one video and one image job at a time with daily check-in credits.

Production credibility: Published by Alibaba Cloud (site footer: 'Powered by Alibaba Cloud'); open-source model releases on GitHub, an API platform, native iOS and Android apps, a published training-data summary, and a corporate support address; no separate user counts disclosed on site as of September 2026.

Key Features

• Native 30-second generation for longer continuous shots and more complete storytelling per clip.
• Omni-Creation: up to 20 reference assets per generation, with document and web-page parsing for context.
• Text-to-video, image-to-video, text-to-image, image-to-image, and image editing in one interface.
• Instruction-following video editing on existing clips, aimed at controllable revisions rather than regeneration.
• 1080p output, 10 to 30-second durations, and watermark-free downloads on paid membership.
• Open-source weights on GitHub plus a separate API platform for developers integrating the model.
• Native iOS and Android apps with a mobile web version for regions where the store listing is unavailable.
• Daily check-in credits on every plan, including free.

Ideal Use Case

Developers and studios who want a video model they can run themselves or call by API, and creators who want to try that same model in a hosted app before committing. Wan is the pick over closed models when open weights, self-hosting, or fine-tuning matter; the hosted app is the pick when you want long single-shot clips with many reference images.

How Wan differentiates

In 2026 Wan occupies an unusual position: it is both a leading open-weight video model that other products resell and a first-party app with membership plans. That means you can prototype in the hosted app, then move to the API or self-hosted weights without changing models. The native 30-second duration and 20-asset reference input are also ahead of most hosted competitors. The trade-offs: the hosted app's credits are scoped to create.wan.video only (the API and other Alibaba products are billed separately), the first billing period is non-refundable, and free-tier output carries a watermark.

FAQ

Q: Is Wan open source? A: Yes. The site links to GitHub releases and a training-data summary, and the weights are what many third-party generators run under the hood. The hosted app and API are separate paid services.

Q: How does Wan compare to Kling or Veo? A: Kling and Veo are closed models available only through their vendors or resellers; Wan can be self-hosted or called by API as well as used in its own app. On the hosted side Wan3.0's native 30-second clips and 20-reference input are its headline differences.

Q: How long can generated videos be? A: Wan3.0 generates up to 30 seconds natively; paid membership is required for 10 to 30-second clips and 1080p output.

Q: Is there a free plan? A: Yes. Free accounts can submit one video and one image job at a time, use six image styles, and earn credits through daily check-in; downloads carry a watermark.

Q: Do hosted-app credits work with the API? A: No. The pricing page states purchases apply to create.wan.video only, and API use requires separate purchase.

tl;dr

Wan is Alibaba Cloud's open-weight video model with a hosted creator app offering native 30-second clips and multi-reference input. Choose it for open weights and API continuity; hosted credits are app-only.