Fine-tuning
Further training a pre-trained AI model on your own data to specialise it for a specific task or style.
In plain English
Fine-tuning takes a general-purpose model (like GPT or Llama) and continues training it on a smaller, task-specific dataset. The result is a model that behaves differently — it may reply in your brand's tone, follow a specific format, or be better at a narrow domain like legal or medical text.
When to fine-tune:
- You need consistent output style or format
- You want the model to "know" proprietary knowledge deeply, not just be told it
- Prompt engineering alone isn't reliable enough
When NOT to fine-tune:
- You just need the model to know a few facts — use RAG instead
- You lack enough labelled examples (typically need hundreds to thousands)
- Cost is a concern — fine-tuned models are more expensive to host