Sequel.io

Sequel.io

Sequel is an AI-powered platform for hosting live and on-demand webinars and virtual events natively on your own website domain. Instead of sending attendees to a third-party player, Sequel embeds webinars, on-demand video, simulive sessions, event series, and virtual summits directly on a company's domain, so the brand keeps first-party data and control. AI agents help build programs, repurpose recordings, and convert attendees, and Sequel integrates with CRMs like HubSpot, Salesforce, and Marketo with real-time intent scoring. An AI studio turns recordings into blogs, clips, and social assets. Sequel is SOC 2 Type II certified and GDPR compliant, aimed at B2B teams running recurring webinar programs.

Production credibility: Sequel raised an $8M Series A led by Javelin Venture Partners in August 2022, with investors including Struck Capital and Social Leverage and angels such as Thumbtack co-founder Marco Zappacosta; the company was formerly named Introvoke and has raised roughly $13.5M in total per aggregated data. It was founded in 2019. Customer logos displayed on the site include Carta, Datadog, and ElevenLabs, alongside a stated 250-plus teams; those are the company's own references. It is SOC 2 Type II certified and GDPR compliant. Its most recent public raise dates to 2022, so there is no fresher round on record.

Key Features

• Native on-domain webinars and events, with no redirect to a third-party player
• Live, on-demand, simulive, and virtual-summit formats
• AI agents that help build programs and convert attendees
• An AI studio that repurposes recordings into blogs, clips, and social assets
• CRM integration with real-time intent scoring
• A landing-page and registration builder
• Video analytics and audience insights
• Integrations with HubSpot, Salesforce, Marketo, Slack, and Zapier

Ideal Use Case

Sequel fits B2B marketing and demand-generation teams that want branded webinars on their own domain with first-party data capture flowing into their CRM. It is well suited to companies running recurring webinar programs and virtual summits that want AI to repurpose recordings into pipeline. It is a weaker fit for a one-off consumer livestream or a team happy sending attendees to a standard third-party webinar tool, where on-domain hosting adds little.

How Sequel.io differentiates

Unlike webinar incumbents that host events on their own player, Sequel embeds events natively on the customer's domain, maximizing first-party data and brand control at a moment when third-party tracking is shrinking. Its AI agent layer for program building and content repurposing differentiates it from traditional webinar tools that stop at broadcasting the live session.

FAQ

Q: What is Sequel.io? A: Sequel is an AI-powered platform for live and on-demand webinars and virtual events hosted natively on your own domain, so you keep first-party data and brand control while AI helps build and repurpose the content.

Q: How is it different from ON24 or Zoom Webinars? A: Those host events on a third-party player; Sequel embeds events on your own domain with no redirect, maximizing first-party data, and adds AI agents for program building and content repurposing.

Q: Does it connect to my CRM? A: Yes. Sequel integrates with HubSpot, Salesforce, and Marketo with real-time intent scoring, plus Slack and Zapier, so attendee engagement flows into your pipeline.

Q: Who funds Sequel? A: It raised an $8M Series A led by Javelin Venture Partners in 2022, roughly $13.5M in total; the company was formerly named Introvoke and was founded in 2019.

Q: What does it cost? A: Sequel does not publish pricing; it uses a demo and consultation sales motion, so plans are arranged through its team.

tl;dr

Sequel.io hosts AI-powered live and on-demand webinars and virtual events natively on your own domain, keeping first-party data and pushing engagement into your CRM, with AI agents that build programs and repurpose recordings. Formerly Introvoke, it raised an $8M Series A led by Javelin Venture Partners and is SOC 2 Type II certified. Best for B2B marketing teams running recurring webinar programs and summits.