Sable

Sable: an AI employee that gives the demo itself

Sable builds Aidan, an AI employee that runs live, interactive product demos and customer calls by actually operating the software in a shared browser window — seeing the screen at pixel level, clicking through the real product, speaking, and adapting to the buyer's questions in real time. Founded in October 2025 by Nim Ravid, Leon Chen, Linda He, and Itamar Rocha, who met at Harvard, the company came out of stealth in July 2026 with a $45M round co-led by Sequoia Capital and 8VC, and with Aidan already in production at Notion and Decagon.

B2B software companies deploy Aidan across the moments that normally consume sales-engineering and customer-success hours: first demos, qualification, onboarding walkthroughs, feature launches, partner certification, and training.

Key Features

• Real-time computer use: Aidan navigates and drives the live product, not a recording
• Vision system with pixel-level screen understanding
• Voice and video presence in a shared browser session the buyer can also control
• Multilingual delivery — Aidan can switch languages mid-conversation
• Context graph that accumulates learning from customer interactions
• Deployable across demos, onboarding, launches, and training; ISO 27001, SOC 2 Type II, GDPR

Ideal Use Case

A B2B SaaS team whose sales engineers are the bottleneck: prospects want a real walkthrough of the actual product on their schedule, in their language, without waiting for calendar availability. Aidan takes the long tail of demo and onboarding calls while humans keep the strategic ones.

How Sable differentiates

Interactive-demo platforms like Navattic, Reprise, and Storylane serve pre-built captured tours; Aidan operates the genuine product live and answers questions as it goes. Chat-widget agents such as Intercom Fin answer from a corner of the page; Aidan proactively leads the full call with voice, video, and control of the screen. Production credibility: $45M co-led by Sequoia (Shaun Maguire) and 8VC (Joe Lonsdale), both of whom joined the board, with Notion and Decagon as named production customers — reportedly won over by a live demo in which Aidan switched languages mid-pitch.

FAQ

What exactly is Aidan? Aidan is Sable's AI employee — a voice-and-video agent that joins a shared browser session and gives the product demo by operating the software itself.

How much does Sable cost? There is no public pricing; Sable sells to B2B software companies through a demo-and-contact enterprise motion.

How is this different from interactive demo software? Tools like Navattic and Reprise replay captured product tours. Aidan uses computer-use AI to drive the real application live and respond to whatever the buyer asks.

Is Sable enterprise-ready on security? The company states ISO 27001, SOC 2 Type II, and GDPR compliance, and runs in production at large public companies.

tl;dr

Sable's Aidan is the first credible AI sales engineer: it gives live, unscripted product demos in a shared browser, backed by $45M from Sequoia and 8VC and already deployed at Notion and Decagon.

Related

Looking for more options? Browse the Sales & RevOps directory or read our best AI sales tools listicle. Sable is also tracked on Crunchbase.