Otterly.AI

Otterly.AI

Otterly.AI is an AI search monitoring platform that tracks how brands appear in AI answers. Otterly.AI runs recurring search-prompt monitoring across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot — with Claude, Gemini, and Google AI Mode available as add-ons — and reports brand mentions, link citations, and sentiment week over week. GEO URL audits grade your pages for AI-answer readiness, and prompt research surfaces the questions people actually ask AI assistants in your market, across 50+ countries.

Production credibility: Founded in Vienna by Thomas Peham (ex-Usersnap, Storyblok), Usersnap founder Josef Trauner, and Klaus-M. Schremser; fully bootstrapped. Named a Gartner Cool Vendor for AI in Marketing 2025. Grew from 1,000+ users at its December 2024 stealth exit to 10,000 by mid-2025 (press-verified); the homepage claims 30,000+ marketing professionals (vendor-reported), with logos including Roche, BenQ, Opera, and Publicis Sapient (vendor-listed).

Key Features

• Monitors ChatGPT, Google AI Overviews, Perplexity, and Copilot; Claude, Gemini, and AI Mode as add-ons
• Brand mention, link-citation, and sentiment tracking with weekly reports
• GEO URL audits grading pages for AI-answer readiness (1,000-10,000/month by tier)
• AI prompt research for discovering the questions users ask assistants
• API and MCP access plus AI agent analytics on Standard and up
• Multi-country monitoring across 50+ countries with unlimited team seats

Ideal Use Case

Marketing teams and agencies that want recurring, affordable visibility reporting on how AI assistants describe and cite their brand — starting at a price point where every client account can have its own monitoring, without an enterprise sales cycle.

How Otterly.AI differentiates

Otterly.AI is the most direct self-serve rival to Peec AI at SMB and mid-market price points, and the cheapest entry ($29/month) in the category next to sales-led platforms like Profound. Engine breadth is narrower than Profound's, but citation-source analysis is strong and it is one of the few GEO tools with a Gartner analyst nod.

FAQ

Q: What is Otterly.AI? A: Otterly.AI is an AI search monitoring tool. It tracks how often your brand appears in answers from ChatGPT, Google AI Overviews, Perplexity, and Copilot, which links they cite, and how sentiment trends over time.

Q: How much does Otterly.AI cost? A: Plans start at $29/month (Lite, 15 monitored prompts), with Standard at $189/month and Premium at $489/month after a free trial. Claude, Gemini, and Google AI Mode tracking are add-ons.

Q: How is Otterly.AI different from Profound? A: Profound is an enterprise, sales-led platform with broader engine coverage; Otterly.AI is self-serve and priced for SMBs and agencies, with a $29 entry plan, weekly reporting, and GEO page audits included.

Q: Which AI engines does Otterly.AI monitor? A: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot on base plans, with Claude, Gemini, and Google AI Mode available as paid add-ons, across 50+ countries.

Q: Does Otterly.AI help improve AI visibility or just measure it? A: Both. Alongside monitoring, its GEO URL audits grade specific pages for AI-answer readiness and its prompt research shows which questions to target with content.

tl;dr

Otterly.AI is the self-serve AI search monitor: track brand mentions, citations, and sentiment across ChatGPT, AI Overviews, Perplexity, and Copilot from $29/month. Bootstrapped Vienna team, Gartner Cool Vendor 2025, 10,000+ users. The affordable alternative to enterprise GEO platforms like Profound.

Related

Looking for more options? Browse the Marketing & SEO directory or read our best AI marketing tools listicle. Otterly.AI is also tracked on Crunchbase.