Momentum
AI-powered sales insights and automation for GTM teams.
Acquired Momentum
Acquired · February 2026
Still operating. Salesforce announced a definitive agreement to acquire Momentum, the conversational insights and revenue orchestration platform, on February 18, 2026, on undisclosed terms, and completed the deal on March 2, 2026. Momentum's ingestion engine is being built into Agentforce 360 and Slackbot, but momentum.io still sells its own plans.
Acquired by Salesforce.
Last known pricing: Business plan $69 per user/month; enterprise pricing on request.
Is Momentum shut down?
No — Momentum is still operating. Its acquisition by Salesforce was announced on February 18, 2026, and the product continues to ship. We list it in the ToolDirectory.AI graveyard's acquired-but-operating section and watch for post-acquisition changes.
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Overview
Activate Sales Insights with AI and Automation using Momentum
Momentum is an AI-powered platform designed to transform sales and customer insights into actionable data for go-to-market (GTM) teams. By automating CRM updates, capturing forecast and churn risks, and sharing product signals, Momentum provides real-time visibility into the customer journey, enhancing the efficiency and effectiveness of sales operations.
Momentum seamlessly integrates with Salesforce, Slack, Zoom, Google Meet, and other call intelligence software to provide a unified, real-time view of sales activities. It automates the capture and analysis of call data, enabling sales teams to focus on closing deals and improving customer interactions without the administrative burden of manual data entry.
Acquisition note (February 2026): Salesforce signed a definitive agreement to acquire Momentum on February 18, 2026 and completed it on March 2, 2026; terms were not disclosed. Momentum's call-insight engine is being integrated into Agentforce 360 and Slackbot, while momentum.io continues to sell its standalone product.
Key Features:
- AI Call Summaries: Automatically generate detailed call summaries and notes, capturing key insights and action items.
- MEDDIC Autopilot: Sync MEDDIC, SPICED, or custom sales methodologies directly to your CRM, ensuring consistent data capture.
- Spotless Follow-Ups: Generate contextually relevant follow-up emails to keep deals moving forward.
- AI Signals: Identify and share product signals and insights across the team to enhance sales strategies.
- Contact Automation: Automate contact updates and interactions in your CRM for up-to-date customer data.
- Deal and Account Rooms: Create centralized spaces for deal management and team collaboration.
- Automated Workflows: Trigger workflows and notifications based on real-time customer insights to streamline sales processes.
- Real-Time Analytics: Gain actionable insights into sales performance and customer interactions.
- Sales Coaching: Automate sales coaching by providing real-time feedback and identifying coaching opportunities based on call analysis.
Ideal Use Case:
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Momentum is ideal for sales and revenue operations teams looking to streamline their processes and enhance productivity through automation and AI-driven insights. Typical use cases include:
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Sales Teams: Automating call summaries, follow-ups, and CRM updates to focus on selling.
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Revenue Operations: Enhancing visibility into sales activities and performance with real-time insights.
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Customer Success: Monitoring customer interactions to improve retention and reduce churn.
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Sales Coaching: Providing automated feedback and coaching based on call data and performance metrics.
Why use Momentum:
- Efficiency: Automate administrative tasks to free up time for selling.
- Accuracy: Ensure data accuracy and consistency with automated CRM updates.
- Visibility: Gain real-time insights into sales activities and customer interactions.
- Scalability: Scale sales operations with automated workflows and real-time data capture.
- Collaboration: Enhance team collaboration with centralized deal and account management.
tl;dr:
Momentum leverages AI to automate sales insights and CRM updates, providing real-time visibility and enhancing the efficiency of sales and revenue operations teams.
FAQ
Who owns Momentum? Momentum is owned by Salesforce, which announced the acquisition on February 18, 2026 and completed it on March 2, 2026. Momentum is still sold as a standalone product at momentum.io.
Q: What is Momentum's purpose? A: AI-powered sales insights and automation for GTM teams.
Q: Is Momentum free? A: Pricing varies by plan. Visit the Momentum pricing page for current tiers and details.
Q: Who uses Momentum? A: Typical Momentum users include sales reps and RevOps leaders.
Q: What are alternatives to Momentum? A: Top alternatives to Momentum include Outreach.io, Gong, and Clay. Explore alternatives in the same category for more options.
Related
Looking for more options? Browse the Sales & RevOps directory or read our best AI sales tools listicle. Momentum is also tracked on Crunchbase.
Why Use Momentum
