Clay
AI-powered platform for data enrichment and personalized outreach at scale.
Overview
Uplevel Your Data Enrichment and Scale Personalized Outreach with Clay
Clay is an AI-powered platform designed to revolutionize data enrichment and personalized outreach for sales and marketing teams. With a comprehensive suite of tools, Clay allows teams to build targeted lead lists, enrich data, and automate hyper-personalized email campaigns. The platform seamlessly integrates with existing CRM systems and other sales tools, enabling efficient and effective sales operations.
Key Features:
- Data Enrichment: Maximize data coverage with 75+ enrichment tools and an AI agent to gather comprehensive information from multiple sources.
- Lead List Building: Create detailed lead lists from over 10 built-in sources, including companies, Google Maps, and HubSpot Contacts.
- AI-Powered Outreach: Use AI to craft the perfect outreach messages, tailored to each lead based on enriched data.
- Dynamic Reporting: Generate real-time reports and analytics to track campaign performance and optimize strategies.
- Integration: Sync your data with CRM, email senders, and more, ensuring smooth and efficient data flow across tools.
- Customizable Workflows: Design and implement workflows that suit your specific sales and marketing processes, enhancing productivity and results.
Ideal Use Case:
- Sales Teams: Automate and scale personalized outreach campaigns to drive higher engagement and conversion rates.
- Marketing Teams: Enrich lead data to better understand target audiences and create more effective marketing strategies.
- RevOps Teams: Streamline operations by integrating data sources and automating routine tasks, improving overall efficiency.
Why Use Clay:
- Efficiency: Save time by automating data enrichment and outreach processes, allowing teams to focus on closing deals.
- Accuracy: Ensure high-quality, comprehensive data with access to multiple enrichment tools and databases.
- Personalization: Craft highly personalized messages that resonate with leads, increasing reply rates and booking more meetings.
- Scalability: Easily scale your outreach efforts with automated workflows and dynamic reporting.
- Integration: Seamlessly integrate with existing tools to maintain data consistency and enhance operational efficiency.
FAQ
What does Clay do? Clay is an AI-powered platform that enriches your customer data and helps you run personalized outreach campaigns at scale. It combines data enrichment with automation to streamline your sales and revenue operations workflows.
Who should use Clay? Clay is built for sales and revenue operations teams that need to research prospects, enrich contact information, and execute targeted outreach campaigns efficiently. It's designed for teams looking to automate repetitive data work and personalization at scale.
How much does Clay cost? Clay offers a free trial so you can test the platform before committing. Visit the Clay pricing page for current plans and details on paid options.
How does Clay compare to similar tools? Clay competes with platforms like Outreach.io, Gong, and Spara in the sales and revenue operations space. Clay's focus is on combining AI-powered data enrichment with personalized outreach automation, which sets it apart from tools that specialize primarily in call intelligence or sales engagement alone.
tl;dr:
Clay offers an AI-powered platform for enriching data and automating personalized outreach, ideal for sales and marketing teams. It enhances efficiency, accuracy, and scalability in lead generation and engagement.
Related
Looking for more options? Browse the Sales & RevOps directory or read our best AI sales tools listicle. Clay is also tracked on Crunchbase.
Why Use Clay
Editorial Review
Our take on Clay.
Enrichment orchestration that got cheaper and clearer in March 2026: dual credits, failed lookups free, $185/mo entry. Still not set-and-forget -- the prompt-writing and workflow-babysitting tax is real. Best fit for teams with a dedicated GTM engineer.
What works
- March 2026 dual-credit repricing cut marketplace data costs 50-90% and stopped charging for failed lookups
- Claygent's Navigator interacts with live pages -- forms, filters, buttons -- pulling data static-scrape competitors can't reach
- Features moved down-tier: CRM integrations and HTTP API now on the $495/mo Growth plan instead of the retired $800/mo Pro
What doesn't
- Real setup and maintenance tax: ICP definitions, Claygent prompts, waterfall tuning, and broken connections need a dedicated operator
- Costs still scale fast past self-serve; enterprise contracts average around $30K/year
Clay is the orchestration layer for prospect data: waterfall enrichment across 150+ data providers, Claygent AI research agents that browse and extract from live websites, and workflow automation that pushes results into your CRM and outbound tools. The traction is no longer just community ratings -- a $100M Series C at a $3.1B valuation (August 2025, led by CapitalG) and a January 2026 employee tender at a $5B valuation, with 10,000+ customers including OpenAI, Anthropic, and Cursor. The real competitive set is Apollo, ZoomInfo, and DIY scraping stacks, and Clay's edge is concrete: Claygent's Navigator interacts with pages -- filters, forms, buttons -- so it pulls from directories and portals that static-scrape providers can't touch.
Pricing got a full rebuild in March 2026, and mostly in the buyer's favor. Three self-serve tiers became Free, Launch ($185/mo: 2,500 Data Credits, 15,000 Actions), and Growth ($495/mo: 6,000 Data Credits, 40,000 Actions), with a dual-credit system splitting Data Credits (the enrichment data itself) from Actions (the platform work, under a cent each). Marketplace data costs dropped 50-90%, failed lookups are no longer charged, and CRM integrations plus HTTP API access moved down from the retired $800/mo Pro plan to Growth. Enterprise contracts still average around $30K/year, so budget accordingly at scale.
The catch hasn't moved: Clay rewards operators and punishes tourists. Users consistently describe an 'SDR tax' -- hours defining ICP parameters, writing Claygent prompts, tuning waterfalls, and fixing broken API connections. The free tier (100 Data Credits, 500 Actions, 200 rows per table) is enough to validate enrichment quality on your real ICP before paying. Do that first, and go in expecting to staff the tool, not just subscribe to it.
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