Rilo
Rilo ran AI agents for GTM teams — competitor digests, pipeline signals and content distribution. Adobe acquired the team in 2026 and shut the product down.
Acquired Rilo
Acquired · September 2026
Rilo ran AI agents for go-to-market teams and sold them as headcount rather than software — competitor digests ranked and pushed to Slack, pipeline signals across funding and hiring, investor tracking, content distribution, sales call analysis, all described in plain English. Founded in 2025 by IIT Bombay alumni Georgi Boby and Dhruv Jaglan, it raised $1 million from Peak XV at a $10 million valuation and passed 10,000 users within months. Adobe acquired the six-person team and licensed the IP on 2 September 2026. The product shuts down.
Acquired by Adobe.
Last known pricing: Free to start; paid tiers were never publicly documented before the shutdown.
Is Rilo shut down?
Effectively, yes. Rilo was acquired by Adobe and the standalone product was sunset on September 2, 2026. Its record is preserved in the ToolDirectory.AI graveyard, our hand-reviewed registry of AI tools that shut down or were acquired.
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Overview
Rilo
Rilo built AI agents for go-to-market teams, and framed them as staff rather than software — "your GTM team just got bigger, without the headcount." The distinction it drew was between triggers and outcomes: where classic automation fires an action when an event happens, Rilo's workflows were defined by what you wanted to know or achieve, and the agents worked out the steps.
In practice that meant a daily digest of what competitors shipped, ranked by relevance and delivered to Slack or email; prospect tracking that watched funding rounds, hiring spikes and pain signals across an ICP and produced the contact, the context and a draft email when something fired; investor and pipeline monitoring; content repurposing and distribution; and sales call analysis. Non-technical marketers described what they wanted in plain English and the agents ran it on autopilot.
Acquisition note (September 2026): Adobe acquired Rilo, announced on 2 September 2026, in a deal Adobe described as covering licensing and a team acquisition — Rilo's six-person team joins Adobe along with some of its intellectual property, to be folded into Adobe's marketing and customer experience products as part of its agentic AI push. Financial terms were not disclosed. The standalone product does not survive: Rilo will shut down and existing customers lose access.
Production credibility: founded in 2025 by IIT Bombay alumni Georgi Boby and Dhruv Jaglan, Rilo raised $1 million from Peak XV, DeVC and Day Zero Ventures at a $10 million valuation, and passed 10,000 users within months of launch — enough to get acquired less than a year after founding. Jaglan previously founded the AI recruitment platform Babblebots.ai; Boby led technology at the robotics company CloudChef. Rilo is Adobe's second Indian acquisition, after the generative AI video startup Rephrase.ai in 2023.
Key Features
- Competitive intelligence digests — launches, reviews, posts and hiring signals, ranked and delivered to Slack or email
- Pipeline signal tracking across funding, hiring spikes and pain signals in your ICP, with a drafted email on trigger
- Investor and market monitoring ahead of meetings
- Content repurposing and distribution
- Sales call analysis
- Plain-English workflow building for non-technical marketers, executed autonomously by agents
Ideal Use Case
Small go-to-market teams carrying more surface area than headcount — the marketer who should be watching five competitors, three ICP signals and a content calendar at once, and realistically watches none of them consistently.
Why it mattered
Rilo is a compact case study in how quickly the agentic marketing layer is being absorbed. It launched in 2025, reached 10,000 users, raised $1M, and was inside Adobe within a year — not because it had built an unassailable product but because the capability was worth more embedded in a suite than sold standalone. For anyone evaluating point solutions in this category, that pattern is the risk: the tool may be good, and may still disappear into an incumbent before your renewal.
FAQ
Is Rilo still available? No. Following the Adobe acquisition announced on 2 September 2026, Rilo shuts down and existing customers lose access to the platform.
Who acquired Rilo? Adobe, announced on 2 September 2026. The deal covers licensing plus a team acquisition, bringing Rilo's six-person team and some of its IP into Adobe's marketing and customer experience products.
How much did Adobe pay for Rilo? Financial terms were not disclosed.
Who founded Rilo? IIT Bombay alumni Georgi Boby and Dhruv Jaglan, in 2025. It raised $1 million from Peak XV, DeVC and Day Zero Ventures at a $10 million valuation.
What can I use instead of Rilo? Clay, Jasper and Lindy AI cover overlapping ground for GTM intelligence and agentic marketing workflows.
tl;dr
Rilo ran AI agents for GTM teams — competitor digests, pipeline signals, investor tracking and content distribution, all described in plain English. Founded 2025, $1M from Peak XV at a $10M valuation, 10,000+ users. Adobe acquired the six-person team and licensed the IP on 2 September 2026; the product shuts down.
Related
Looking for more options? Browse the Marketing & SEO directory or the AI Agents category, or visit the AI Graveyard.
Why Use Rilo
