Noogata
Enterprise AI analytics platform that delivered predictive insights across sales, finance, and supply chain.
RIP Noogata
Shut down · May 2025
Noogata, an Israeli enterprise AI analytics startup built inside Team8's venture platform, raised about $28M and signed marquee customers including PepsiCo and Colgate. Enterprise growth never matched the pitch; deals stayed small or stuck in pilots. After missing business milestones and failing to raise again, the company wound down in May 2025 and sought a buyer for its underlying technology.
Last known pricing: Custom enterprise pricing
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Overview
Noogata: the Team8-backed AI analytics platform that ran out of runway
Noogata was an enterprise AI analytics platform founded in 2019 inside Team8's company-building program. It promised predictive, no-code insights across sales, marketing, finance, and supply chain for large consumer brands, and it landed recognizable customers including PepsiCo and Colgate.
The company raised roughly $28M across its rounds, including a $16M Series A in April 2022, and employed more than 40 people at its peak. By the time it closed it was down to about 10 staff.
Key Features
- No-code AI analytics blocks for non-technical business teams
- Predictive insights spanning sales, marketing, finance, and supply chain
- Pre-built models aimed at consumer-goods and e-commerce use cases
- Integrations with enterprise data sources for combined reporting
- Dashboards and outputs intended for marketing and operations users
What happened to Noogata
Noogata failed to hit key business milestones and could not secure new funding. Enterprise deals stayed small or stalled in pilot mode, and revenue never reached the scale investors expected. The company announced it was winding down in May 2025 and said it would try to sell its underlying technology in an asset sale rather than continue operating.
FAQ
Is Noogata still operating? No. Noogata wound down in May 2025 after failing to meet milestones and raise additional capital.
Was Noogata acquired? No acquirer took over the company. It sought to sell its underlying technology as assets after deciding to shut down.
How much did Noogata raise? Around $28M total, including a $16M Series A in April 2022, backed by Team8 and other investors.
tl;dr
Noogata raised about $28M and won big-name customers but never converted pilots into durable enterprise revenue. It shut down in May 2025 and looked to sell its technology in an asset sale.