Hall
Hall monitors brand answers across 8 AI systems and uniquely tracks how AI agents crawl your own site — $8.6M raised from Blackbird and Felicis.
Acquired Hall
Acquired · July 2026
Still operating. Hall, the platform that tracks how AI models like ChatGPT describe and recommend brands, became part of brand-tracking company Tracksuit on July 21, 2026. The combined offer pairs Hall's AI visibility monitoring with Tracksuit's survey-based brand tracking, and Hall's site still serves customers.
Acquired by Tracksuit.
Is Hall shut down?
No — Hall is still operating. Its acquisition by Tracksuit was announced on July 21, 2026, and the product continues to ship. We list it in the ToolDirectory.AI graveyard's acquired-but-operating section and watch for post-acquisition changes.
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Overview
Hall
Hall is an AI visibility platform built for agencies managing many brands. Hall monitors how brands appear across eight AI systems — ChatGPT, Google AI Overviews, Gemini, Claude, Copilot, Perplexity, Meta AI, and DeepSeek — with page-level citation insights showing exactly which URLs the engines cite. Its distinctive fourth module is agent analytics: server-side tracking of how AI agents and crawlers actually browse your site, closing the loop between being cited and being crawled.
Production credibility: Founded 2023 in Sydney by Kai Forsyth. $8.6M raised across three rounds per Crunchbase, from Blackbird Ventures, Felicis Ventures, AngelPad, Precursor Ventures, and AME Cloud. No named customers published; the company reports thousands of agencies and their clients on the platform (vendor-reported), with a 4.8/5 G2 rating.
Acquisition note (July 2026): Hall became part of Tracksuit on July 21, 2026. Tracksuit is combining Hall's AI brand visibility tracking with its own human brand tracking, and usehall.com continues to serve Hall customers.
Key Features
- Eight-engine answer monitoring including Meta AI and DeepSeek
- Page-level citation insights — exactly which of your URLs AI answers cite
- Agent analytics: how AI crawlers and agents browse your own site
- Conversational-commerce performance tracking
- Multi-project structure built for agencies (20-50+ projects per plan)
- High answer-sampling volumes (45K-120K answers/month by tier)
Ideal Use Case
Agencies running AI-visibility programs across a client portfolio — needing per-project monitoring at scale, plus the server-side agent analytics to prove which AI systems are actually reading each client's site.
How Hall differentiates
Versus Peec AI and Otterly.AI, Hall is agency-first — multi-project at volume — and it is unique in pairing answer monitoring with server-side AI-agent traffic analytics. It carries less enterprise-logo proof than Profound or Brandlight, and pricing has moved to a sales-led, quote-based model.
FAQ
Is Hall now part of Tracksuit? Yes. Hall joined Tracksuit on July 21, 2026. Hall's AI visibility tracking is now offered alongside Tracksuit's brand tracking, and the Hall product is still available.
Q: What is Hall? A: Hall is an AI visibility platform monitoring how brands appear across eight AI systems — ChatGPT, Google AI Overviews, Gemini, Claude, Copilot, Perplexity, Meta AI, and DeepSeek — with citation tracking down to the exact URLs cited.
Q: What is agent analytics in Hall? A: Server-side tracking of how AI agents and crawlers browse your website — which pages they fetch and how often — so you can connect being crawled with being cited in answers.
Q: How much does Hall cost? A: Pricing is quote-based across Starter, Business, and Enterprise tiers; no public prices or free plan are advertised.
Q: How is Hall different from Peec AI? A: Both are European-priced monitoring platforms, but Hall is built agency-first with 20-50+ project structures and adds agent analytics — how AI systems crawl your own site — which Peec does not offer.
Q: Who is behind Hall? A: Founder Kai Forsyth in Sydney, backed by $8.6M from Blackbird Ventures, Felicis Ventures, AngelPad, and Precursor Ventures.
tl;dr
Hall is the agency-scale AI visibility platform: eight-engine answer monitoring, URL-level citation insight, and unique server-side analytics on how AI agents crawl your site. $8.6M from Blackbird and Felicis, quote-based pricing. The portfolio-management alternative to single-brand GEO monitors.
Related
Looking for more options? Browse the Marketing & SEO directory or read our best AI marketing tools listicle. Hall is also tracked on Crunchbase.
Why Use Hall
