Audiense
Platform for audience intelligence and Twitter marketing insights
Acquired Audiense
Acquired · March 2025
Still operating. Audiense, the audience intelligence platform that segments social audiences by interests and personality, was acquired by consumer analytics company Buxton, announced on March 18, 2025. Terms were not disclosed. Audiense still sells its platform under its own name.
Acquired by Buxton.
Is Audiense shut down?
No — Audiense is still operating. Its acquisition by Buxton was announced on March 18, 2025, and the product continues to ship. We list it in the ToolDirectory.AI graveyard's acquired-but-operating section and watch for post-acquisition changes.
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Overview
Audiense: Unveiling Deep Audience Insights and Twitter Marketing Strategies
Audiense is a comprehensive platform dedicated to providing unparalleled insights into audiences. By harnessing the power of social data, Audiense offers a suite of solutions that delve deep into digital consumer intelligence. This empowers businesses and marketers to craft strategies that resonate with their target audience. From social consumer segmentation to cultural insights derived from real-world behavior, Audiense ensures that marketing efforts are data-driven and effective. With the integration of acquisitions like Soprism, Affinio, and Tweetbinder, Audiense stands out as a holistic solution for audience research and Twitter marketing.
Acquisition note (March 2025): Buxton announced its acquisition of Audiense on March 18, 2025, for undisclosed terms. Audiense continues to offer its audience intelligence platform as part of Buxton.
Key Features:
- Audience Intelligence: Gain insights across Social, Digital, and Demand intelligence.
- Social Intelligence: Understand consumer behavior and affinities from real-world interactions.
- Digital Intelligence: Utilize the world's most representative digital audience insights source.
- Demand Intelligence: Combine multiple data sources to understand audience demand for brands and IPs.
- Twitter Marketing: Leverage tools like Audiense Connect and Tweet Binder for effective Twitter strategies.
Ideal Use Case:
Marketers, brands, and agencies aiming to understand their audience deeply and craft strategies that resonate with them on platforms like Twitter.
Why use Audiense:
- Deep Insights: Dive into rich digital consumer intelligence.
- Comprehensive Platform: Benefit from a suite of solutions for audience research and Twitter marketing.
- Data-Driven Decisions: Craft strategies based on real-world consumer behavior.
- Integration Capabilities: Seamlessly integrate with various data sources and tools.
- Trusted by Many: Preferred by over 2000 agencies and brands for audience insights.
tl;dr:
Audiense offers a robust platform for audience intelligence, enabling businesses to understand their audience deeply and craft effective Twitter marketing strategies.
FAQ
Who owns Audiense? Buxton acquired Audiense in March 2025. Audiense still operates under its own brand.
Q: What is Audiense's purpose? A: Platform for audience intelligence and Twitter marketing insights.
Q: How is Audiense priced? A: Pricing varies by plan. Visit the Audiense pricing page for current tiers and details.
Q: Who uses Audiense? A: social media managers and creators use Audiense in their day-to-day workflow.
Q: What competes with Audiense? A: Top alternatives to Audiense include Sprout Social AI, CapCut, and Picsart. Explore alternatives in the same category for more options.
Related
Looking for more options? Browse the Social Media Management directory or read our best AI social media tools listicle. Audiense is also tracked on Crunchbase.
Why Use Audiense
