AthenaHQ

AthenaHQ

AthenaHQ is a generative engine optimization platform founded by alumni of Google Search and DeepMind. AthenaHQ tracks brand presence across nine-plus models — ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Claude, Copilot, and Grok — with prompt-level response analysis and competitor share of voice. What separates AthenaHQ from dashboard-only rivals is agentic execution: an AI agent and content-optimization agent act on findings with on-page and off-page recommendations, rather than leaving the to-do list to you.

Production credibility: Founded by Andrew Yan (ex-product manager on Google Search's information-acquisition team and DeepMind generative media) and Alan Yao (ex-ServiceNow AI). Y Combinator company with a $2.2M seed (June 2025) from YC, FCVC, Red Bike Capital, and Amino Capital, plus SEO-industry angels including Eli Schwartz. Vendor-listed customers include Slalom, Checkr, Nextiva, and Qonto; self-reported cases include Grüns growing AI share of voice from 2.0% to 12.6% in 60 days.

Key Features

• Tracks 9+ engines including Google AI Mode and Grok, with more on request
• Prompt and response analysis with competitor share-of-voice benchmarks
• Athena AI agent plus content-optimization agent for on-page and off-page actions
• Citation Engine (ACE) and Oracle discrepancy detection on Enterprise
• API, integrations, CSV export, and BI-tool support
• SAML/OIDC SSO, audit logs, multi-region and multi-language tracking

Ideal Use Case

Growth and SEO teams that want GEO monitoring to end in shipped changes — using the free tier to baseline visibility, then letting Athena's agents draft the content and off-page actions that close competitor gaps.

How AthenaHQ differentiates

Versus Profound and Peec AI, AthenaHQ's angle is founder DNA — Google Search and DeepMind — and agentic execution: automated content and off-page actions rather than reporting alone. Its free tier makes it more accessible than enterprise-only rivals, though it is less funded than Profound or Brandlight.

FAQ

Q: What is AthenaHQ? A: AthenaHQ is a generative engine optimization platform that tracks how 9+ AI models — ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, and Google's AI surfaces — talk about your brand, then uses AI agents to act on the gaps it finds.

Q: How much does AthenaHQ cost? A: There is a free Essential tier (300 credits), a Starter plan at $295/month, and custom enterprise pricing with SSO and audit logs.

Q: Who founded AthenaHQ? A: Andrew Yan, formerly a PM on Google Search's information-acquisition team and DeepMind generative media, and Alan Yao, formerly of ServiceNow AI. The company is Y Combinator-backed with a $2.2M seed.

Q: How is AthenaHQ different from Profound? A: Profound is enterprise monitoring at scale; AthenaHQ pairs multi-engine tracking with agents that execute content and off-page recommendations, and it offers a free tier where Profound is sales-led.

Q: Does AthenaHQ only report problems or fix them too? A: Its content-optimization agent and Athena agent generate specific on-page and off-page actions — the platform's core pitch is closing the loop from measurement to execution.

tl;dr

AthenaHQ is GEO with hands: 9+ engine tracking, competitor share of voice, and AI agents that execute the fixes. Founded by ex-Google Search and DeepMind PMs, YC-backed, free tier then $295/month. The execution-focused alternative to monitoring-only GEO platforms.

Related

Looking for more options? Browse the Marketing & SEO directory or read our best AI marketing tools listicle. AthenaHQ is also tracked on Crunchbase.