Cruise
GM-owned autonomous vehicle company. Robotaxi service operated in San Francisco, Phoenix, Austin. GM announced wind-down December 2024 after $10B+ losses.
RIP Cruise
Shut down · December 2024
Cruise was the GM-funded autonomous driving company that operated robotaxis in San Francisco, Phoenix, and Austin. After an October 2023 incident in which a Cruise vehicle dragged a pedestrian 20 feet, the company suspended California operations and entered a year of regulatory and leadership crisis. GM announced the full wind-down of the robotaxi program in December 2024, citing $10 billion in cumulative losses. The remaining technology was folded into GM's consumer ADAS efforts rather than run as an independent service.
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Overview
Cruise: Autonomous Driving Service (Deceased)
Cruise was GM-owned autonomous vehicle company founded 2013, acquired by GM 2016. GM announced in December 2024 that it was ending the Cruise robotaxi program after $10B+ in cumulative losses. The October 2023 pedestrian-dragging incident in San Francisco triggered a regulatory crisis from which the program never recovered. GM is folding the remaining technology into its consumer ADAS roadmap rather than running an independent autonomous service.
Key Features
- GM-owned autonomous vehicle company founded 2013, acquired by GM 2016
- Robotaxi service operated in San Francisco, Phoenix, Austin
- Cruise Origin shuttle prototype unveiled but never deployed at scale
- Suspended California operations October 2023 after pedestrian dragging incident
- GM announced full wind-down of robotaxi program December 2024
- Cumulative losses exceeded $10 billion across the program lifecycle
- Co-founder Kyle Vogt resigned November 2023 amid the safety controversy
Historical Use Case
Historical context for the 2010s-2020s autonomous robotaxi era. Cruise was among the three credible robotaxi operators alongside Waymo and Aurora until the wind-down.
What Happened to Cruise
GM announced in December 2024 that it was ending the Cruise robotaxi program after $10B+ in cumulative losses. The October 2023 pedestrian-dragging incident in San Francisco triggered a regulatory crisis from which the program never recovered. GM is folding the remaining technology into its consumer ADAS roadmap rather than running an independent autonomous service.
FAQ
Q: Why did Cruise shut down? A: GM cited $10B+ cumulative losses, regulatory hurdles, and the time horizon to commercial profitability as reasons for the December 2024 wind-down.
Q: What about the technology? A: GM is folding remaining Cruise technology into Super Cruise and consumer ADAS, not running an independent service.
Q: vs Waymo? A: Waymo continues operating; Cruise was the GM-funded competitor that GM ultimately abandoned.
Q: Founders? A: Kyle Vogt and Dan Kan founded Cruise in 2013; Vogt resigned November 2023 amid the safety crisis.
tl;dr
GM autonomous vehicle program. Wound down Dec 2024 after $10B+ losses. Co-founder Vogt resigned 2023.
Related
Looking for more options? Browse the Automotive directory or read our best AI automotive tools listicle. Cruise is also tracked on Crunchbase.
Why Use Cruise
