Cruise
GM-owned autonomous vehicle company. Robotaxi service operated in San Francisco, Phoenix, Austin. GM announced wind-down December 2024 after $10B+ losses.
RIP Cruise
Shut down · December 2024
Cruise was the GM-funded autonomous driving company that operated robotaxis in San Francisco, Phoenix, and Austin. After an October 2023 incident in which a Cruise vehicle dragged a pedestrian 20 feet, the company suspended California operations and entered a year of regulatory and leadership crisis. GM announced the full wind-down of the robotaxi program in December 2024, citing $10 billion in cumulative losses. The remaining technology was folded into GM's consumer ADAS efforts rather than run as an independent service.
Is Cruise shut down?
Yes. Cruise shut down in Dec 2024 and is no longer available. Its record is preserved in the ToolDirectory.AI graveyard, our hand-reviewed registry of AI tools that shut down or were acquired.
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Overview
Cruise: Autonomous Driving Service (Deceased)
Cruise was GM-owned autonomous vehicle company founded 2013, acquired by GM 2016. GM announced in December 2024 that it was ending the Cruise robotaxi program after $10B+ in cumulative losses. The October 2023 pedestrian-dragging incident in San Francisco triggered a regulatory crisis from which the program never recovered. GM is folding the remaining technology into its consumer ADAS roadmap rather than running an independent autonomous service.
Key Features
- GM-owned autonomous vehicle company founded 2013, acquired by GM 2016
- Robotaxi service operated in San Francisco, Phoenix, Austin
- Cruise Origin shuttle prototype unveiled but never deployed at scale
- Suspended California operations October 2023 after pedestrian dragging incident
- GM announced full wind-down of robotaxi program December 2024
- Cumulative losses exceeded $10 billion across the program lifecycle
- Co-founder Kyle Vogt resigned November 2023 amid the safety controversy
Historical Use Case
Historical context for the 2010s-2020s autonomous robotaxi era. Cruise was among the three credible robotaxi operators alongside Waymo and Aurora until the wind-down.
What Happened to Cruise
GM announced in December 2024 that it was ending the Cruise robotaxi program after $10B+ in cumulative losses. The October 2023 pedestrian-dragging incident in San Francisco triggered a regulatory crisis from which the program never recovered. GM is folding the remaining technology into its consumer ADAS roadmap rather than running an independent autonomous service.
FAQ
Q: Why did Cruise shut down? A: GM cited $10B+ cumulative losses, regulatory hurdles, and the time horizon to commercial profitability as reasons for the December 2024 wind-down.
Q: What about the technology? A: GM is folding remaining Cruise technology into Super Cruise and consumer ADAS, not running an independent service.
Q: vs Waymo? A: Waymo continues operating; Cruise was the GM-funded competitor that GM ultimately abandoned.
Q: Founders? A: Kyle Vogt and Dan Kan founded Cruise in 2013; Vogt resigned November 2023 amid the safety crisis.
tl;dr
GM autonomous vehicle program. Wound down Dec 2024 after $10B+ losses. Co-founder Vogt resigned 2023.
Related
Looking for more options? Browse the Automotive directory or read our best AI automotive tools listicle. Cruise is also tracked on Crunchbase.
Why Use Cruise
