Prompting

System Prompt

The high-level instructions given to an AI model at the start of a conversation that define its role, behaviour, and constraints.

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In plain English

A system prompt is a special set of instructions given to an AI model before any user input. It tells the model who it is, what it should do, what it should refuse, and how to respond. Users typically don't see it.

Common system-prompt elements:

  • Role — "You are a friendly customer support agent for Acme Co."
  • Tone — "Reply in a warm, professional tone."
  • Constraints — "Never discuss competitor products."
  • Format — "Always respond in Markdown with clear headers."
  • Tools — describing what functions the model can call

Why it matters: System prompts are the main way developers customise general-purpose models for specific products. A well-written system prompt can transform GPT-4 into a coding tutor, a legal assistant, a sales coach, or a children's storyteller — without any retraining.

System prompts are also the first place to look when an AI tool misbehaves.

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Related terms

Back to glossaryLast reviewed May 2026
Vol. 4 · Issue 19 · Last reviewed 2026-05-30

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